Amazon Advertising Lessons - November 28th

November 28, 2022

You can listen to these learnings every Thursday here.

1. You can now set up Top of Search Video Ad Placements. By choosing store page as the landing page for Sponsored Brands video campaign, you get access to the new Ad format that looks similar to the SB creative on the Top of Search placement but includes a video in place of custom image. [Read more].

2. Amazon has updated the placement section for Video Builder. The video builder page now mentions both - SB Video and SD Video ads. It implies that the videos created using the builder can be used for both Sponsored Brands as well as the new Sponsored Display video campaigns. [Read more].

3. Account Health Assurance helps you address issues without account deactivation. Recently, Amazon launched Account Health Assurance (AHA), a new benefit for sellers who consistently achieve a high Account Health Rating (AHR). [Read more].

4. Inaccurate Sponsored ads data during Black Friday. Amazon data last week was underreported. Amazon confirmed that no data is lost and the team is working on updating missing information. [Read more].

5. Amazon launches account Transparency log. It's a new security page that displays a list of sensitive actions performed on an account via the advertising console, along with the username responsible for the change. [Read more].

Read / Listen to last week's, or subscribe.

Thanks,

George's Blog

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