Amazon Advertising Lessons - November 23rd

November 23, 2022

You can listen to these learnings every Thursday here.

1. Amazon's recommending Top of Search bid adjustments by 70%. It's true that placement adjustments help improve conversion and sales volume, but the output depends on a number of factors. The right adjustment % would vary for products and categories. [Read more].

2. It's now easier to create and manage your deals across countries. With the new feature update on the deals dashboard, you don't need to log in to the specific country's Seller Central account to create and manage deals, if it is part of the same region. [Read more].

3. Things to consider before applying Amazon Suggested Bids, Placements, and Budgets. Recently, Amazon's been suggesting bids, budgets, and placement adjustments. However, going with these suggestions without considering key factors can impact your account performance and profitability. [Read more].

4. Reviews are now showing on Amazon. Recently, Amazon temporarily stopped showing reviews on products from specific categories including supplements and essential oils. They've started showing from last week. [Read more].

5. Free stock images for creative assets. Amazon has recently added the option to "Add free stock assets" from one of the premium stock images provider - Shutterstock. These images come watermark-free for use in the sponsored ads creatives. [Read more].

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Thanks,

George's Blog

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