Amazon Advertising Lessons - November 15th

November 15, 2022

You can listen to these learnings every Thursday here.

1. Creative Assets now supports videos. We can upload video content within Creative Assets and request moderation. The uploaded video can also be used while setting up video ad campaigns.[Read more].

2. Managing Sponsored ads for multiple countries is going to get easier. Amazon's launching a unified platform to manage multiple marketplaces, from within a single sponsored ads account. [Read more].

3. The new Repeat Purchase Behavior Dashboard is live. Amazon has launched a new RPB dashboard, which is currently in the beta phase. It looks similar to the Search Query Performance (SQP) dashboard and comes with some changes in calculations, for improved accuracy. [Read more].

4. The Demographics dashboard just got revamped. The new dashboard UI style looks similar to the Search Query dashboard. All data is now consolidated into a single table. There are also some changes to calculations to make it more accurate. [Read more].

5. Reviews for specific product categories are not appearing on the search results page. For products from categories including supplements and essential oils, reviews are not showing. We're seeing this trend across marketplaces. The reviews only show when you visit the listing page. But badges such as best-sellers are still active. [Read more].

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Thanks,

George's Blog

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