Amazon Advertising Lessons - May 3rd

May 04, 2023

We manage Amazon advertising for global brands. We're also Amazon design experts. And we curate design examples.

Finally, we curate Amazon news. Via our ads email (this) and our Monday full rundown. And our news feed.

But Jeffrey Cohen does this as well. He's 1 of 2 newsletters I actually get. I hate newsletters personally. But his I read. Here is the Amazon Ads Tech Update he shared the other week.

I don't take sponsors. I will never take sponsors. I wanted to share this.

Top 4 Ads Updates:

1. Your out-of-stock products might still serve SP ads. We noticed this on a few OOS products recently. Previously, Amazon would stop delivering an OOS product ad automatically, to prevent wasted ad spend. You can check for your OOS products if they are still serving SP ads using these steps. [Read more].

2. A new PPC feature to boost Subscribe & Save signups. Amazon has added a new Coupon feature on the Ad console. It allows Sellers to offer a one-time discount to shoppers who sign up for Subscribe and Save. The discount applies on top of the standard 5-10% savings that come with the Subscribe & Save program. [Read more].

3. New placements for SBV Ads with a linked store page. We recently noticed these ad creatives appearing at the bottom of the search results page. They could provide better chances of appearing on page 1 if the bidding is too low to show up on Top of Search. [Read more].

4. Campaign Creation UI now suggests a daily budget. The recommended amount is based on products and targets. It represents the minimum budget required to keep your campaign active throughout the day. [Read more].

Read / Listen to last week's, or subscribe.

Thanks,

George's Blog

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