Amazon Advertising Lessons - May 12th

Author

George Reid
May 12, 2023

1. SD Video ads are now showing up on PDP. The new SD Video creative looks much more noticeable and more effective in driving higher visibility, and engagement. [Read more].

2. Generate higher PPC sales using Top of Search bid adjustments. We recently shared a case study on how we added $1.3k additional revenue in 2 weeks, with a 10% lower ACOS using TOS bid adjustments, and useful tips for using TOS bid adjustments more efficiently. [Read more].

3. "Revert" option is no longer available on Repeat Purchase Dashboard. The option enabled users to switch back to the old repeat purchase dashboard. It has now been removed, as Amazon claims the new dashboard is more accurate. [Read more].

4. Turning off Amazon ads could lead to a drop in organic sales. A case study shows how a client lost £1600 in organic sales on top of the £5432 in direct ad sales. Reinforces how effective advertising correlates to organic sales and ranking. [Read more].

5. Boost sales using Amazon posts and customer engagement. A case study shows how the consistent use of Amazon posts helped a brand gain 30k followers, and $10k sales from customer engagement emails to the followers. [Read more].

6. Strategies that helped a newly launched brand on Amazon. Get insights into the PPC strategies and results of a newly launched MLBPA brand selling official MLB player merchandise on Amazon. [Read more].

7. Our email focuses on bullet-point updates. From great Amazon creators/writers. I'm enjoying Jon's email at the moment because he's going deep into one topic per email. Example: he recently covered product inserts. Something often overlooked but vitally important as a touchpoint with your customer. Would recommend subscribing.

Thanks,

George's Blog

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