Amazon Advertising Lessons - March 2nd

You can listen to these learnings every Thursday here.

1. 10 Video recommendations for higher returns on your Video Ad investments. We identified 10 elements that can make a video more attention-grabbing and convert better. These include video length, clear and concise messaging, CTAs, and subtitles. [Read More].

2. Sponsored Brands creative now supports multiple images. The new format allows showing multiple custom images through sliders. This can help make SB ads more engaging and improve CTR. [Read more].

3. Useful tip to calculate your product conversion more accurately. It's about looking at order item session percentage as opposed to unit session percentage, since units per order can always vary. [Read more].

4. Using competitor targeting on newly launched products. With competitor targeting, having a competitive advantage helps provide higher returns. Your products have a higher competitive advantage compared to new products with little or no reviews. Targeting them via product targeting is a useful strategy to drive additional traffic that converts. [Read more].

5. A useful way to expand your target audience using Spanish keywords. With over 50 million Spanish speakers in the US, targeting Spanish keywords can help extend reach and generate higher revenue. There's a quick and easy way to find these keywords. [Read more]

Read / Listen to last week's, or subscribe.

Thanks,

George's Blog

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