Amazon Advertising Lessons - March 29th

You can listen to these learnings every Thursday here.

1. Top Search Terms on Search Query Dashboard. Amazon has now rebranded Search Terms as Top Search Terms on the SQP dashboard. It provides visibility to the top search terms for a particular timeframe ranked by search frequency and shows the top 3 clicked Brands, products, and categories for each search term.[Read more].

2. Tips to optimize your sponsored ad budget. Optimizing your ad budget allocation can help you drive more efficiency and scalability. These 8 tips can help you work with budgets more effectively. These involve setting clear goals, monitoring spending, optimizing for ROI, and using automation features on Amazon. [Read more].

3. Effective scaling tips for Amazon ad campaigns. These include leveraging the different Ad types available, focusing on relevant targeting, organic search optimization, and monitoring your keywords' bids and placements on Top of search. [Read more].

4. The new Frequently Returned Item message on the detail page. Amazon has started displaying a "Frequently returned item" message on product listings with high return rates. This might impact conversion, especially on categories like clothing where return rates could be higher. [Read more].

Read / Listen to last week's, or subscribe.

Thanks,

George's Blog

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