Amazon Advertising Lessons - March 23rd

You can listen to these learnings every Thursday here.

1. 7 Useful tips for bid optimization. Optimized bids are crucial to a campaign's success. These 7 tips can help you optimize bids for better campaign performance and reach.[Read more].

2. The new Brand Profiles tab on the Ad console. It allows you to showcase your brand across Amazon. You can use this feature to tell your brand story and create a consistent, recognizable presence that may attract more customers. [Read more].

3. Amazon launches new Brand Impression Share dashboard. Amazon has just launched a new dashboard feature in the Ad Console called "Brand Impression Share". It shows the top-of-search impression share for your brand terms over time, to help optimize SP and SB campaigns more effectively. [Read more]

4. A useful way to find influencers that can promote your product on YouTube. With influencer posts and videos becoming popular on Amazon, getting influencer reviews can help your product get additional visibility and sales. Here's a useful step to finding one. [Read more].

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Thanks,

George's Blog

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