Amazon Advertising Lessons - March 15th

You can listen to these learnings every Thursday here.

1. Similar Brands on PDP section now includes videos. It looks much more attention-grabbing than the one with custom image and has both product and brand elements.[Read more].

2. Using video metrics for SD video strategy. These metrics essentially include drop-off rates (first quartile, midpoint, and third quartile), video complete, and video unmute to provide insights into how viewers are engaging with your video ads and whether the content resonates with your audience. [Read more].

3. Useful tip on how you can optimize inefficient spending. With just a few steps on the targeting tab through Filters, you can identify active keyword and product targets, with clicks and spend, but no sales over the lifetime date range.[Read more]

3. Amazon-related Acronyms cheat sheet. This comprehensive list will help you understand the platform and PPC metrics better, to ultimately help sell and market your products more effectively. [Read more].

Read / Listen to last week's, or subscribe.

Thanks,

George's Blog

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