Amazon Advertising Lessons - March 10th

You can listen to these learnings every Thursday here.

1. New Deals on related products section on Detail Page. While this could mean more exposure for your products when running deals, there's also a possibility for a drop in conversion when peer brand products are running them. [Read More].

2. Simple way to track PPC conversion more effectively. The conversion column in the targeting tab provides this detail for each product or keyword targeting for the defined date range. Tracking conversion is a useful way to optimize Ad spend, targeting, analyzing impact, and evaluating success [Read more].

3. Sponsored Products campaign presets for products. Amazon has introduced preset SP campaigns inside the product recommendations under Growth. This new feature will pre-set your daily budget, bidding strategy, targeting, and associated bids based on each advertised product and the history of similar ad campaigns. It also includes the option to launch SD campaigns for the products [Read more].

4. New Seller Central home page. The homepage for Seller Central has been modified to include Actions to be taken. The 3 main sections now include Actions, Communications, and Recommendations. You can also choose to return to the previous view. [Read more].

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Thanks,

George's Blog

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