Amazon Advertising Lessons - January 4th

January 04, 2023

You can listen to these learnings every Thursday here.

1. Recent UI updates on the Ad console. We noticed 3 changes on the Ad console UI. These include changes to the portfolio layout and the ability to show 4 KPIs on the graph [Read more].

2. Looking at Halo sales while analyzing ASIN-level performance. Halo sales reports can provide details on the attributed sales and product sales. The detail is useful for more accurate profit analysis and planning next steps. [Read More].

3. Attributed Purchases report for SB and SBV ads. Launched recently this year, the report helps understand new advertising opportunities, and see which products engage new-to-brand customers. [Read more].

4. Major reasons for the drop in sales and action items. If you're facing a dip in sales, it could due to three main factors: traffic issues, conversion rate, and average order value. There are some steps you can take to improve. [Read more].

5. Sponsored Display strategies for better ROAS. The way you're using Sponsored Display ads esp. targeting, can significantly impact the ad returns. Some strategies are more likely to give better ROAS that include product page targeting and retargeting. [Read more].

Read / Listen to last week's, or subscribe.

Thanks,

George's Blog

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