Amazon Advertising Lessons - January 24th

You can listen to these learnings every Thursday here.

1. New carousel display for SD campaigns. Amazon has launched a new mobile-only carousel ad experience with new placements for SD campaigns. Shoppers will be able to see more information about the product and brand by swiping right. [Read more].

2. Updated FBA Capacity Limits from March. For greater predictability and control over your inventory, Amazon US will replace the weekly refill limit and quarterly storage limit with a single monthly capacity limit per storage type from March 1, 2023. [Read More].

3. Additional reports on Search Query Dashboard. The SQP now includes two additional reports that show your brand’s overall search query performance with and without the Amazon’s Choice badge, and the top and bottom performing search queries for your brand. [Read more].

4. Sponsored Brands data is now available in Amazon Marketing Cloud. As of January 13th, AMC users can now pull SB data into their queries. This addition will provide additional insights into the customer journey and overlap analysis. [Read more].

5. Using videos for FAQs can help improve your listing conversion. The FAQs and the option to add videos as responses can help you answer common queries from customers. This can help improve conversion and reduce product returns. [Read more].

Read / Listen to last week's, or subscribe.

Thanks,

George's Blog

RESOURCES

  • Let our team of experts analyse your current ad strategy. Book an audit or message us.

  • $85 to $117k in 45 days. 2-minute breakdown of what we did.

  • Daily advertising strategies explained in simple terms. Follow our team.

  • Make your design work 10 times easier with this creative inspiration.

  • It's Always Day One Podcast - listen on Apple.