Amazon Advertising Lessons - January 18th

You can listen to these learnings every Thursday here.

1. Sponsored Display video creative now supports contextual targeting. Contextual targeting will allow Video ads to show on and off Amazon, to help increase reach and build awareness. [Read more].

2. Fixing this simple issue can help improve PPC sales. Inadequate budget allocation can prevent sales and deteriorate conversion if your campaign budget runs out before the peak conversion time of the day. Looking at the budget report can help find out the campaigns going out of budget and the loss of potential sales. [Read More].

3. You can now Add budgets to your Percentage Off and Buy One Get One promotion. For improved spending control over your percentage off and buy one get one deal, the Promotions tool now lets you define budget limits. [Read more].

4. Sponsored Products driving 83% of the total ads sales. Recent performance analysis for Ad types showed sales from SP ads constituted 83% of the total Ad sales in Q4 last year, where Ad spend was adjusted based on Ad types performance. A further breakdown at the placement level shows 55% of the total SP sales coming from the Top of Search placement. [Read more].

5. Growing market share on Amazon takes a coordinated effort. You can start by identifying the opportunities on the Top of page 1, analyzing them through SQP reports or other 3P tools, and developing a plan. [Read more].

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Thanks,

George's Blog

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