Amazon Advertising Lessons - January 11th

January 11, 2023

You can listen to these learnings every Thursday here.

1. From $15k to $464k in total revenue in 3 months. We achieved this with a 16% drop in ACoS, and, after implementing some best practices that include campaign structuring. [Read more].

2. Avoid this mistake for effective keyword targeting. One of the biggest mistakes with KW targeting is running too many KW targets inside a campaign. This prevents individual KW exposure. KW segregation recently helped us achieve a 2922% increase in overall revenue with improved ROAS. [Read More].

3. Five Reasons to invest in your Amazon Brand Store. Having a store page can help your Brand grow on Amazon with the five key benefits it provides. These include improved visibility, stronger brand presence, and enhanced customer experience. [Read more].

4. Relationship between CPC, ACOS, and Conversion. Bids or CPCs are the biggest levers you can pull to drive higher efficiencies in target performance. How a specific bid will perform is based on your product conversion. Knowing this correlation can help calculate and optimize bids. [Read more].

5. Top 3 metrics to gauge ROI on Amazon. These 3 metrics can help assess how Amazon's helping your business. These are your product's Lifetime Value (LTV), keywords ranking, and profitability after factoring in all costs. [Read more].

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Thanks,

George's Blog

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