Amazon Advertising Lessons - February 2nd

You can listen to these learnings every Thursday here.

1. New update on Budget rules. Starting February 1, active budget rules in a campaign will increase the budget independently. So, if you have multiple budget rules in place, all eligible rules will combine, as opposed to the one with the highest previously. [Read more].

2. Guidance to Sponsored Products option for Bulk Files. The new feature makes it easy to use bulk sheets to manage and create your campaigns in bulk. It helps with instructions on what you should enter in the spreadsheet fields, and which fields are required for each campaign entity. [Read More].

3. The new Products Tab on the Ad console. The new dedicated tab shows Product-level breaks down for Sponsored Products and Display performance. Advertisers can now start with a product, then drill down into all the campaigns and ad groups it exists within. [Read more].

4. The new overlap report in Amazon DSP. The Overlap reports can show you the relationships other audiences have with the audience you are looking at by showing an affinity, making it easier to research audiences. [Read more].

5. Useful steps to get the #1 New Release badge. These include competitor research, strategic pricing, using VINE, and Amazon advertising. These steps can help get the #1 release badge even in a competitive category. [Read more].

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Thanks,

George's Blog

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