Amazon Advertising Lessons - February 21st

You can listen to these learnings every Thursday here.

1. 3 areas becoming crucial for growing your Amazon Business. Recent updates on Amazon suggest these 3 areas becoming increasingly important, and can be leveraged for growing your brand on Amazon. These include Mobile Experience, Storefront, and Videos. [Read more].

2. Tips for effective keyword research on Amazon in 2023. An effective KW research on Amazon in 2023 involves extensive use of the 1P data available from within Amazon through Search Query Dashboards, data-based KW suggestions on Campaign UI, Ad reports, and strategies. [Read More].

3. Check Video Ad compatibility for different placements. On uploading video asset on Creative Assets, Amazon provides information on which placements the creative can be used for, including OTT, Sponsored Brands/Display videos, and Stores. [Read more].

4. The new Transparency badge on PDP. The new Transparency badge on a detail page reassures customers that they're not buying counterfeit products. Registered brands on Amazon can participate in Transparency to get the badge to show up automatically on qualifying ASINs in the Additional details section on the Product Detail page. [Read more].

5. Useful strategy to increase returns on your performing targets. It’s about sharing high-performing keywords or product targets across different Ad types. By constantly reviewing your target performance, picking up high performers, and adding them to other ad-type campaigns (e.g. SP to SD), you can add up to significant returns. [Read more]

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Thanks,

George's Blog

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