Amazon Advertising Lessons - February 16th

You can listen to these learnings every Thursday here.

1. Get the top 10 Competitors for each Search Term. To identify top 10 competitor products for a search term, you can use Search Query Dashboard, select your product, and click on any search query. The details include their median price, impressions, and click share percentage. [Read more].

2. The new Tactic column for Sponsored Display bulk sheet. The Bulk sheet for SD now includes a new column named Tactics, to specify if it's product targeting or audience targeting. [Read More].

3. The new "Previously viewed" badge on search results. This new badge appears on top of products in the search results that you have visited in the past. It would be interesting to see if it helps conversion (by reminding of the interest in the past) or rather discourage from clicking again. [Read more].

4. A simple strategy to increase Profit & Average Order Value on Amazon. It's about using bundles based on what customers frequently buy together. This data is available under Market Basket Analysis. Bundles can also help capture more real estate on the detail page. [Read more].

5. Product launch recommendations to get to page 1 more quickly. This can be achieved with a combination of high traffic, strong conversion with good CTR, and SEO. [Read more]

6. Amazon's internal Profit & Loss tool. Amazon provides an in-built tool to calculate profit and loss at the account level as well as at the SKU level. You can access it from the Analytics option under the Inventory menu on Seller Central. [Read more].

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Thanks,

George's Blog

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