Amazon Advertising Lessons - December 7th

December 07, 2022

You can listen to these learnings every Thursday here.

1. Video metrics for SB campaigns are now available on the UI. The Campaign UI for SB videos now includes a dedicated tab for video metrics including Detail page views, video first quartile, and unmutes, previously only available under reports. [Read more].

2. Deals were a major needle-mover for Sponsored ads during Black Friday. Data shows that Sponsord ads on products with deals showed relatively better performance with higher impressions, clicks, and conversion rates, more consistent CPCs, increased average order value and ROAS. [Read More].

3. Google ads can help you grow your brand on Amazon. A significant proportion of audience starts their shopping journey on Google. Sending them to your Amazon listing can not only help increase traffic, but also take advantage of 5-10x higher conversion rates on Amazon, brand referral bonus, improved awareness and retargetihng synergies. [Read more].

4. Some useful steps to grow your market share on Amazon. From identifying your target competitors to conquest, leveraging ad types, tweaking your PDPs to featuring your products in Amazon posts and Brand store, these steps will help you grow your market share and succeed on Amazon in the long run. [Read more].

5. Hourly data for 7B+ impressions shows best time to advertise on Amazon. The analysis reveals significant differences in performance at different hours of the day. Order volume is at its peak from 7 AM to 8 PM (all times PST), while ROAS is best from 6 AM to 6 PM. The overnight hours are unfavourable for both sales and ROAS. [Read more].

6. Sponsored Display best practices. Sponsored Display can be a useful tool during shopping events for the benefits they can provide including attention of window shoppers, and the opportunity to re-market customers. Here are some best practices or strategies for running effective SD campaigns. [Read more].

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Thanks,

George's Blog

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