Amazon Advertising Lessons - December 28th

December 28, 2022

You can listen to these learnings every Thursday here.

1. Using keywords flow to maximize impact. While keyword research can help maximize reach, setting up a flow can help maximize their impact. [Read more].

2. Amazon Search Query Performance Update. You can see how your product stacks up against the top 10 ASINs for specific keywords. [Read More].

3. Product Growth Optimizer for product opportunities. Under Growth Opportunities, the Product Growth Optimizer is an effective tool for assessing opportunities where your ASINs can be optimized, across the categories of actions including A+ Content and product description. [Read more].

4. Amazon display ad spend is highly correlated to DSP-attributed purchases. A recent analysis of a correlation between display ads' spend and conversion shows that Ad spend drives impressions and creates brand awareness. It then leads to add-to-carts and purchases, with a strong positive (83%) correlation between ad spend and purchases. [Read more].

5. New Sponsored Brand format. The SB creatives have started showing a follow button, and the rating now displays in number rather than in golden star form. [Read more].

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Thanks,

George's Blog

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