Amazon Advertising Lessons - December 20th

December 20, 2022

You can listen to these learnings every Thursday here.

1. The new Build Your Brand page. The Brands tab on Amazon Seller Central now includes a new Build Your Brand page. It comes with tools and learnings to help build a brand strategy as well as grow and protect it. [Read more].

2. New UI update will show 4 KPIs on Ad Campaigns graph. A new UI update on the Ad console will now allow you to choose 4 KPIs to show simultaneously on the Ad campaigns graph. Amazon has started rolling it out in a few accounts. [Read More].

3. Brand Analytics can show if it's PPC or conversion that needs to improve. Looking at Brand metrics can help understand whether it’s a low conversion or poor PPC management driving that ACOS up, and what impact your PPC ads are making on awareness, consideration, and purchase stages. [Read more].

4. Sponsored Display now available in Amazon Marketing Stream. Available in NA in beta, Stream for Sponsored Display will allow advertisers and partners to better understand traffic and conversions data from Sponsored Display ads. [Read more].

5. Tips to structure your big ad budget. Properly structured Ad campaigns can help drive efficiencies and are ready to be scaled up for big ad budgets. Here are some tips to structure effectively. [Read more].

Read / Listen to last week's, or subscribe.

Thanks,

George's Blog

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