Amazon Advertising Lessons - December 14th

December 14, 2022

You can listen to these learnings every Thursday here.

1. Search Query Reports are now downloadable. The download button is now showing on the Search Query dashboard. The only limitation is the report period column missing, but can be added manually in Excel. [Read more].

2. Growth Opportunities introduces FBA Small and Light recommendations. You can now view all of your products that are eligible for enrollment in Small and Light program. [Read More].

3. Sponsored Display Video contextual targeting is available in Beta. Contextual targeting helps target similar products, categories, or specific ASINs with Sponsored Display Video ads. [Read more].

4. Arrives before Christmas message based on Shipping. Your products' delivery time is likely to affect conversion. If they are supposed to be delivered after Christmas, you will probably see a drop in CVR over the next few weeks. [Read more].

5. Amazon ratings displaying more precisely. With the recent update on the search results page, the ratings have become more precise. For example, a rating of 4.3 doesn't round off to 4.5 but shows as 4.3. [Read more].

Read / Listen to last week's, or subscribe.

Thanks,

George's Blog

RESOURCES

  • Let our team of experts analyse your current ad strategy. Book an audit or message us.

  • $85 to $117k in 45 days. 2-minute breakdown of what we did.

  • Daily advertising strategies explained in simple terms. Follow our team.

  • Make your design work 10 times easier with this creative inspiration.

  • It's Always Day One Podcast - listen on Apple.