Amazon Advertising Lessons - April 5th

5 Benefits of Sponsored Brand Ads

TL;DR: 500 beautiful examples you can steal now.

  1. Enhanced visibility: Ads at the top of search results boost visibility, leading to higher CTRs and increased traffic.

  2. Improved brand recognition: Prominent ads raise brand awareness, fostering long-term customer loyalty.

  3. Targeted reach: Keyword targeting connects brands with relevant audiences, boosting conversion rates.

  4. Competitive edge: Prime ad placement helps brands compete with rivals, even those with better organic rankings.

  5. Customizable ads: Brands can create eye-catching ads with unique selling points, making a strong impression.

~50% of SB ads don't include an engaging image in the top of search.

Of the 50% that do, they're mostly bad.

We've collected 500 examples that are great. Get them now.

Sponsored Brands Ads Portfolio

Sponsored Brands Ads Portfolio

This weeks learning:

You can listen to these learnings every Thursday here.

1. Deal Submission date announced for Prime Day 2023. It's set for April 28, 2023. By June 15, 2023, it's crucial to ensure your inventory is delivered to US fulfillment locations.[Read more].

2. Amazon Prime launches try before you buy. The new programme allows you to pick up to 6 items and test them out at home. You can keep the items you liked and return the rest. It's currently applicable only to clothing, shoes, jewelry, and accessories. [Read more].

3. Tips to advertise variations on Amazon. You can get a higher CTR and conversion by advertising your best-selling child ASINs on relevant and high search volume keywords. [Read more].

4. Don't trust vCPM campaign sales and ROAS numbers. Diven the different attribution models for the Sponsored Display vCPM campaigns, the sales numbers are not indeed the sales but rather registered views. It can be a useful upper funnel strategy for awareness but basing the ad spend on the reported sales numbers could lead to wasted spend. [Read more].

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Thanks,

George's Blog

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