Amazon Advertising Lessons - April 27th

You can listen to these learnings every Thursday here.

1. New options under the Manage your customer engagement feature. Four audiences are now available to send emails to: you have brand followers, recent customers, high-spend customers, and repeat customers. You can select one audience type per campaign. [Read more].

2. New tag on the ineligible Creative Assets. While uploading creatives to the campaigns, you will notice a new tag above the creative indicating that it “Does not meet the requirements.” It can help prevent the upload step to find out. [Read more].

3. New collapsible widget on the Product Detail Page. Amazon has moved the product information and bullet points under a collapsible "About this item" section. It enables Sponsored Display Creatives to move up and show above the fold. [Read more].

4. Amazon launches SKU Economics detail for mobile users. This new feature provides holistic economic coverage of your SKUs sold on Amazon by displaying sales volume, estimated fees charged, and net proceeds in a single view. [Read more].

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