Amazon Advertising Lessons - April 20th

April 20, 2023

You can listen to these learnings every Thursday here.

1. Copy campaign now appears under campaign options. In a recent UI update, Amazon has moved the Copy option under the new campaign options to make it easier to access. A new Edit setting option also appears in the new menu. [Read more].

2. The new Manager account overview tab on the Ad console. It provides advertisers with a high-level summary of their advertising accounts, allowing them to quickly assess their overall performance and identify areas for improvement. [Read more].

3. Custom Image suggestions for SB Campaigns. These suggestions appear under the option to add a custom image. These images, which are largely lifestyle photos, are suggested from your creative assets library. [Read more].

4. Search Terms data is now available in Bulk Files. By checking the new "Sponsored Products search term data", you can get search term details in a new tab in the downloaded bulk file. It will save the effort and time spent in downloading the Search Term report separately. [Read more].

5. New Bid Adjustment option on the Top of Search Impressions Share column. It enables advertisers to adjust TOS % without entering the campaign, directly from the campaign management UI. [Read more].

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Thanks,

George's Blog

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