Amazon Advertising Lessons - April 13th

April 13, 2023

You can listen to these learnings every Thursday here.

1. The new Marketplace switch feature. Amazon has started rolling out a new marketplace dropdown on the Ad console. It enables advertisers to easily navigate between countries to view and manage accounts.[Read more].

2. 7 PPC optimization steps that never go wrong. These steps can help you drive higher efficiency in your ad campaigns, to provide better returns and sales growth. [Read more].

3. New Feature to spend up to 100% of the daily unspent budget. The campaign manager 'Settings' tab now includes a new feature to spend 25% & 100% of the daily unspent budget. This applies to all your campaigns. [Read more].

4. The new section on PDP that shows customer preferences. Amazon has recently added a new section to the product detail pages called "What do customers buy after viewing this item", just below the product description. This section features various categories, including the highest-rated products, bestsellers, and lowest-priced. [Read more].

5. The 4 Ps of Amazon Marketing Strategy. The 4Ps framework includes Product, Price, Placement, and Promotion. Focusing on these can help Brands to maintain a competitive edge on Amazon and be able to succeed in highly competitive categories. [Read more].

Read / Listen to last week's, or subscribe.

Thanks,

George's Blog

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