400 Amazon Design Ideas

1) Focusing on ACOS will hurt your rankings. Is it the beginning of the end for your brand? If you obsess over this 1 metric, then potentially. Something has to give.

2) 400 Amazon design ideas for toys & games. We add 400 per category per week. I like the Peter Rabbit infographics from last week. Tools & home improvement will be in next weeks.

3) Copywriting resource direct from Amazon. Product Opportunity Explorer. I've used the same Amazon copywriter for yonks. Message if you want an intro.

4) Campaign structure a mess? 80% of accounts we audit have an awful structure. Meaning they'll never achieve sustainable success. Or any great success. Nice explanation from Destaney. Check if you're in a mess.

4) Should you put videos on your detail page? We saw 70%+ of the video consumed and CVR go up, BUT only 10% of visitors (sessions) actually viewed the video. Good to have, but priority 1 is your images.

5) Hiring on Upwork is 50% easier for me because of this 1 simple trick. I'll be writing a full article on how I hire using such platforms. Stay subscribed. 

6) Google Sheet code to get buy box winner. Matthieu has some very nice sheet functions that should make your life a little easier.

6) 9.5 minutes on advertising bulk files that will increase your PPC efficiency. We keep in touch with Elizabeth as she's shit hot with bulk files. We share a common love as a lot of our operations are also built around them.

7) Amazon Own brand category? Giving themselves some extra real estate by making a category out of thin air. CX is good though. I buy a lot from them and it reduces the steps. Not great if you're a competitor. 

8) Pricing errors will no longer cripple you. Amazon now allows you to cancel FBA orders if one occurs.

It's Always Day One, my podcast, is back next week. After several months off.

Every single learning from our advertising and general (this) email will be expanded upon. Each episode lasts 1-3 minutes. Each month we'll deep dive into a topic with a special guest.

Subscribe ➡️ Apple, Other.

Thanks,

George

RESOURCES

• Where are you wasting or missing money with Amazon? Find out with an audit. Book now or message us.

• $85 to $117k in 45 days. 2-minute breakdown of what we did.

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• Make your design work 10 times easier with this creative inspiration.

• It's Always Day One Podcast - listen on Apple.