250k to 250m

1. Amazon Reports Q4 Earnings. $513 billion in net sales, negative $2.7 billion in operating income. AWS profitability dropping, subscription services (Prime) growth stagnating, and the elimination of HR teams and stores. However, highlights include the biggest Cyber Week ever, advertising growth, increased same-day speed, and a strong AWS customer pipeline. Thanks, Rick.

2. New-to-brand (NTB) reporting metrics help measure strategies that lead to customer acquisition on Amazon. The latest Sponsored Brands API, allows advertisers can set a bid multiplier for NTB shopper segments from 0 to 900% to maximize brand awareness and focus on new customers. This feature is vital for upper-funnel campaigns, and high repeat-rate products & to combat increased competition and CPCs. Thanks, Joe.

3. 21 lessons from Simple Modern brand on Amazon. They sell more drink ware than Yeti and Hydro Flask. Bryan references passionate employees, optimizing for repeat customers, valuing your brand, and using your unfair advantages. Thanks, Bryan.

4. Amazon's ad revenue hit a record high in Q4 with $11.6B. Experiencing a 23% growth rate and the total ad revenue for the year 2022 was $37.7B with a 21% Y/Y growth. Thanks, Sreenath.

5. Compounding budget rules. Multiple budget rules can be active simultaneously. Thanks, Prem.

6. New Customer Review Insights Dashboard. You can see negative/positive review snippets over 6 months. Currently in Beta. Thanks, Prem.

7. Amazon bulk sheets just got easier. We can offer cost effective pricing because we don’t use paid tools. Bulk sheets allow us to action everything we need to. You can too. Thanks, Yogesh.

8. Is Amazon CRaPing itself out? Amazon is struggling with "CRaP" (can't realize a profit) items, low-cost items that are expensive to ship. With consumer trading down, Walmart lowering prices, and Amazon's fulfillment costs rising, Amazon is facing pressure on its cost structure and more products falling into the CRaP realm. Expect vendors to be hit with their sharpest pricing ever and for Amazon to continue efforts to increase traffic volume to recover profitability. Thanks, Rick.

9. Customize your FBA reports with ease. With the new Custom Report Builder, create personalized reporting views by simply dragging & dropping the data fields that matter most to you. Monitor key inventory information, including transit, fulfillment, delivery, and more. Thanks, Prem.

10. Stop running promos? Is subscribe and save a better option? Focus on promoting slow-moving items and divert investments to Amazon Advertising. We’ve seen great success pairing SnS with ads. Thanks, Martin.

11. Use a simple naming system with your ads. Include a product identifier, advertised ASIN, ad type, strategy type, match type & version, and internal tag for optimal organization and control. Thanks, Adam.

12. Copy+paste SD campaigns. Allowing for easy experimentation with different strategies and creative combinations. The custom creative must go through moderation, but can be edited later. Thanks, Himanshu.

13. ChatGPT for headline ad copy. Create customized headlines in minutes, and streamline your content creation process. Nice playbook by Elizabeth. Thanks, Elizabeth.

14. Maximize your Amazon advertising efficiency with Marketing Stream insights. By analyzing early morning ACOS and CPC, marketers can adjust their strategy for profitability or reach/scale. Thanks, Dustin.

15. Is your content having an impact? Break down content into two categories, impact on search and impact on conversion rate. Avoid creating more content than needed by setting priorities in your selection. Thanks, Mike.

16. Amazon raises the price of Small & Light FBA program from $10 to $12. The Amazon FBA Small & Light Program helps sellers of low-priced items reduce fulfillment fees, allowing for more discounts on the selling price. A boost for small ticket item sellers. Enrolling in the program can reduce FBA fees by $1.39 on a $12.99 product. Thanks, Yogesh.

17. Internal Amazon P&L Tool? Most don’t understand the break-even point on Amazon. Which is dumb. Access the tool in 4 simple steps on Seller Central. Thanks, Mansour.

18. 40ft containers from Shanghai to U.S. west coast at $1300. Thanks, Michael.

19. Don’t quit your job before you do $100k on Amazon. Love this lesson. Everyone doing less than $50k right now should consider it. Thanks, Aaron.

20. Amazon Marketing Stream in India. Thanks, Jeffrey.

21. Amazon Beauty Report. Jan key highlights include: at-home beauty treatments rise as consumers become more price-conscious, lotions, acne treatments, and haircare are popular subcategories, TikTok and Instagram Reels dictate Amazon's best-sellers, fragrance is a rising category, and Indie brands are embracing Amazon Beauty. Check out the full 20-page report. Thanks, Laura.

22. Discover a new way to approach TACOS and measure the success of your PPC campaigns. 3 factors affecting TACOS - Traffic, PPC Optimization, and Conversion. Thanks, Mansour.

23. Amazon experiments with "Add to Cart" button appearing on SERP. Improving conversion & reducing journey for customers. Get ahead with strong titles, positive reviews, and clear main photos for a better chance at success. Currently in Beta with Add to Cart analytics integration. Thanks, Prem.

24. Tech layoffs during the pandemic may seem significant. But in reality they are only a fraction of the number of hires made during the same period. The issue is more of a spectacle than a substantial shift in the industry. Thanks, Scott.

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George

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