- George's Blog
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- 24 Amazon lessons
Week 01 - 2023
2023 predictions. 10 bullet points. #8 referencing people launching shit products with no extra value I particularly like. Thanks Elliott.
Poor PPC or CVR driving ACOS up? Quick podcast from Himanshu.
A+ portfolio new feature. I wanted to make this even better, so I did. See here.
These 3 tips to survive 2023 as a big brand. Armageddon hasn't happened yet. But it's not all rosy. Brands need to realise this. We saw some huge drop offs in search volumes for high ASP items. Q4 wasn't the same as 2021, and I don't think 2023 will be turbulent free either. Thanks Rick.
I'll invest in pictures later. These 7 seller statements are wrong. I disagree with #4 partly though. If you have a big enough email list and control some social traffic, then you can definitely do well without it. Thanks Jon.
Amazon fires 18,000. 5% of its corporate employees. Is Jeff coming back? Thanks Martin.
Nespresso fail. I've hated bad delivery experiences since landing in Australia, post UK. Amazon drags standards into the stratosphere and everyone expects more. Saying that, I'm not against charging for returns in the clothing industry. Killing off time wasters and benefitting the planet. Thanks James.
December drop off a cliff for you? This 3 part breakdown on strategies, focus, and results, is an excellent reminder for brands of what typically happens at years end. It can also be applied to holiday seasons in some respect too. Thanks Adam.
Is 2023 the year for great fake lifestyles? If you remove the human, lifestyle photography gets infinitely easier. Consider Yeti's non-human shots. I'm not even sure if this is real or fake, but I like it. And lifestyles are crucial. Thanks Jehan.
4 categories for vendor margin improvements.Thanks Martin.
Two ways to increase profit on Amazon. Click through rate. Conversion rate. A stupidly simple breakdown reminder. Includes a bad example. Thanks Elliott.
Creative main image idea. Humans aren't allowed, but this is. Great way to show scale. Thanks Isaiah.
Recent conversation:
"I don't actually know what service you offer, I just read the emails, they're great."
"We primarily offer Amazon advertising management. We're very good. We also do Amazon design."
Week 52 - 2022
Misleading ASIN-level performance. Are you considering halo sales? Don't get confused with your reporting and make bad advertising decisions. Thanks Himanshu.
A+ tool upgrade. Now you can get perfect A+ pages screenshotted in bulk, and storefronts. Thanks George.
Reasons to invest in your store x5. Thanks Jason. Note: get your storefront created for £390 here.
Best response to someone playing a price war. Haven't seen this before. But I love it. Thanks Arqam.
New report for "attributed purchases". It's tricky to keep up with the developments from Amazon. Trickier still to utilise them, if you're on your own ;) Thanks Prem.
Amazon update ad console UI, again. Have you seen this yet?
Great A+ page shared daily. We've just started this on our company LinkedIn page and Facebook group.
Amazon has used AI for years. Thanks Martin.
What keywords is your competitor dominating? Amazon are sharing 5 new sub-categories for your top search terms. Thanks Waqas.
Can you rank profitably with PPC? A multi-step breakdown on how to utilise Amazon reports to understand which keywords you should be targeting, at an ASIN level. Thanks Gonza.
Display more product attributes on your detail page. Flat files. Thanks Brett.
Portfolio UI updates in Amazon Advertising console. 3 updates that should make your management a touch easier. Thanks Himanshu.
Thanks,
George
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