20 A+ Examples Causing A Debate

1. 10 A+ examples from the spray deodorant category. I’m surprised I like some of the randoms. Spray.

2. 10 A+ examples from the coffee beans category. This caused a debate in the comment. I also got you their storefronts too.

3. I recommend this videographer. Mikey.

4. Get Personalized Inventory Reports in Minutes. Custom Reports Builder for FBA is now available for FBA sellers to monitor key inventory info, save time, and make informed decisions. Thanks, Himanshu.

5. Don't get stuck with stranded inventory. Calculate FBA removal fees. It's $15 for most oversized items & $4 for most standard-sized items. The cost is the same to remove or dispose of. Consider the liquidation option to get paid 5-10%. Thanks, Isaiah.

6. Amazon now pockets over 50% of sellers' revenue, up from 40% just 5 years ago due to increased fulfillment fees & mandatory ad spending. Thanks, Marketplace Pulse.

7. Joe Rogan fake video for an Amazon seller. Expect they'll be blocked quite quickly but this is concerning. Thanks, Coffeezilla.

8. What impact does the latest Google DOJ lawsuit have on Amazon? The latest lawsuit will not impact Amazon much, but Amazon could take advantage of Google's distraction to grab more advertising share which is already expected to reach 13% last year. Amazon's steady rise in CPCs could limit its growth unless it adds more advertising surfaces, which Google excels at. Thanks, Rick.

9. Amazon introduces a new "Previously Viewed" feature for sellers, giving more exposure to products. The text overlay on the first listing picture is now more likely to catch the eye of potential customers, resulting in more clicks, sales, and happy customers. Thanks, Muhammad.

10. SD bulksheet introduces a new Tactics column for successful campaigns. Use Audience or Product targeting referred to as T00030 and T00020 respectively. Errors in campaign creation could be due to incorrect targeting tactics. Thanks, Prem.

11. Discover the differences between SD and DSP advertising options through Amazon. While SD has limited capabilities, DSP offers customization of audience, creatives and bids, making it the better choice for cost-effective advertising. Thanks, Nisan.

12. Is Amazon a 'black box' for sellers? Not when it comes to data. Learn how to navigate and analyze the abundance of data available on Amazon, from high-volume search terms to brand analytics and product opportunities. Thanks, Todd.

13. E-commerce investment is not just a single-channel investment. But rather a revenue and share protection for the whole business. A greater percentage of household penetration is through digitally-led shoppers. Price pack renovation is a strategy for profit growth but it's challenging. Thanks, Mike.

14. Ad grouping went wrong: why it could hurt your campaign. Don't group too many variations in an ad group, especially for clothing. It's a common mistake in PPC audits, although it may seem like a good idea. It can hurt your campaign as it may show an irrelevant product to potential customers. Build granular funnels to achieve better results. Thanks, Elizabeth.

15. Amazon is ending relationships with EU-based distributors on VendorCentral to cultivate direct ties with key brands. Switching to 3P (Seller Central) is an option, but competition and cost pressures may make this unviable. Thanks, James.

16. Now track SD video metrics on UI along with DPV at a campaign level. Thanks, Prem.

17. Mars Petcare leverages AI to boost conversion rates by 30% on Walmart and Target. Vizit, an AI image analytics platform, enables them to analyze the visual appeal of their products across different regions, leading to increased customer engagement and satisfaction. Thanks, Jehan.

18. Learn how to handle "unrankable keywords" on Amazon. Amazon often favors brand name products in the search results, so it's challenging to achieve organic ranking. To deal with this, separate unrankable keywords into separate campaigns to have full control over them. It's crucial to address this problem to improve sales and avoid overspending on PPC advertising. Thanks, Isaac.

19. Incredible creatives. Content that catches the emotions. Thanks, Bryan.

20. Amazon is an auction. If competitors are willing to pay more, they'll get more sales. Find better ways to play the game by targeting high-conversion rate keywords and optimizing for profitability. Thanks, Elizabeth.

21. Amazon's new monthly storage fee of $10 per cubic foot. Causing concern among the Amazon seller community, as it is over 12 times the regular monthly storage rate. Thanks, Amazon Sellers ASGTG.

22. 3 questions to know if your Amazon ad strategy is working. What are your priorities, product phase, and cash flow? These questions will help you filter out ad strategies that don't fit your business and avoid wasting money on ineffective ads. Thanks, Elizabeth.

Read / Listen to last week's, or subscribe.

Thanks,

George's Blog

RESOURCES

• Let our team of experts analyse your current ad strategy. Book an audit or message us.

• $85 to $117k in 45 days. 2-minute breakdown of what we did.

• Daily advertising strategies explained in simple terms. Follow our team.

• Make your design work 10 times easier with our top 1000 A+ design portfolio.

• It's Always Day One Podcast - listen on Apple.