17 Amazon Lessons

This feed has every single thing I learn about Amazon. It’s updated daily.

1. Which market should you enter next? Japan is #2, Germany beats the UK for #3, and India rockets to the top. Explore the maturity of Amazon in Japan and learn about the quick rise of India in e-commerce. Thanks, Malte.

2. Before investing in Amazon DSP. Consider these 4 factors for success: optimized PDPs, effective use of Amazon's sponsored ads, ASINs with positive ratings and reviews, and patience to find the optimal strategy. Exception: retargeting and remarketing campaigns don't require all 4 but perform better if they are met. Thanks, Jason.

3. Data reveals key metrics for Amazon ads in Q4 of 2022. Click-Through Rate, Conversion Rate, Average Order Value, Cost Per Click, and Advertising Return. Top of Search ads won in click-through rate. SD Audience targeting had the highest conversion rate. Sponsored Brands had the highest average sales per order. Sponsored Display Product Page was the most expensive in cost per click. Sponsored Brands Top of Search had the best ACoS and ROAS. Thanks, Joe.

4. Discover the eCommerce brand making $1M+/week on email sales of a surprising product. See how they used a customer quiz to build a 2.5M email list & drive conversions. Key takeaways: data-driven personalization works & quizzes provide valuable customer insights. Thanks, Kenny.

5. 8 deadly mistakes to avoid on Amazon in 2023. Learn how to protect your margins with these Amazon tips. From blaming the algorithm to lacking cost control, these 8 missteps could cost you in the online marketplace. Thanks, Martin.

6. The Dipping Cost of Shipping. Shipping costs returning back to pre-pandemic levels. Thanks, Visual Capitalist.

7. Discover the Benefits of A-Z Testing for Your Product Description. Split testing your product description is a great way to optimize your sales on MYE. Learn how to create multiple main images and test cycles through all of them to determine a winner. Try using multiple titles already populated into MYE for maximum results. Thanks, Daniela.

8. Is a 1-year contract worth the risk? Aaron shares why they prefer month-to-month deals. Get an insider's take on why free trials and short-term agreements are the safer bet for clients in this article. Thanks, Aaron.

9. Get ready for a game-changer! Amazon Ads beta now allows for product-level reporting - making performance insights easier than ever. Not all accounts have it yet, but keep an eye out. Thanks, Emily.

10. Discover new audiences quickly with Amazon's DSP. The new overlap report feature provides insights on audience relationships, showing the affinity between overlapping audiences and your selected one. Filter by categories such as In-market, Lifestyle, or Demographics for more precise targeting. Boost your brand's reach and achieve goals with Amazon's DSP's powerful audience tools. Thanks, Joe.

11. Budget rules get an update. All eligible rules will now combine, so be extra careful when setting up multiple rules to avoid a budget surge. Check your existing campaigns before the change takes effect. Thanks, Himanshu.

12. No more graphic design positions? Just some good ol' graphic design jokes. Thanks, Andy.

13. Some Google humour. Thanks, Kevin.

14. Buy with Prime is now open to all with a 25% boost in shopper conversion. Get ready to experience the benefits of Buy with Prime. Thanks, Jeffrey.

15. Maximize social engagement with this fun and easy-to-use feature. Get ready to boost shares by introducing friends to this must-have product. With a unique twist on the traditional share option, this feature is sure to bring a smile to your face. Thanks, Destaney.

16. Start small, start smart: Launch your Amazon biz with $500 or less for faster success. Learn the costs of selling on Amazon, tips for success and how to reduce costs with a comprehensive understanding of private labeling, research, sourcing, launch, and advertising. Thanks, JungleScout.

17. 5 ways to Boost Conversion with A+ Content in Under 60 Minutes. Chris Rawlings shares tips for Amazon sellers to improve their listings. From showing and enlarging text size to shortening content, accessing premium A+ content, and adding a future pacing module, these tips can help increase conversion rates. Thanks, Arqam.

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